Simplify How Your Business Runs-And Scales
We help Founder-led and mid-sized companies design clear roadmaps that cut costs, streamline operations, and integrate AI where it drives results.
Roadmaps & Solutions Built For Your Stage Growth
Whether you’re exploring automation, ready to launch your first pilot, or scaling operations, we guide you with clear steps - from strategy to execution.
Readiness Launch
Best for early stage or startup teams
Starts at $5K
AI Readiness Assessment
Strategy Call
Clarity before you invest. Spot risks, surface quick wins
Pilot Builder
Best for growth-focused SMBs
Starts at $15K
AI Readiness Assessment
Strategy Call
Roadmap
1 AI Pilot
Your first solution live in 8 weeks
Pro
Best for mid-market firms scaling AI
Starts at $30K + Monthly
AI Readiness Assessment
Strategy Call
Roadmap
Implementation Management
Optimization and Maintenance
Scale operations and automation without breaking what already works
How We Build Your Business Roadmap
Discovery & Alignment
→ Define vision, friction points, and business goals.
→ Align on success metrics and build stakeholder buy-in.
Readiness & Gap Assessment
→ Assess systems, data, teams, and tools.
→ Identify blockers vs. fast-start opportunities.
Strategy Mapping & Thematic Initiatives
→ Translate goals into key initiatives and themes.
→ Prioritize what matters most based on ROI potential.
Roadmap Construction & Phasing
→ Sequence initiatives into a timeline with dependencies.
→ Build the roadmap with MVPs, pilot loops, and rollout gates.
Execution, ROI Testing & Iteration
→ Launch selected pilot(s) and test against ROI benchmarks.
→ Optimize, de-risk, and iterate based on live data.
→ Transition to continuous improvement and scaling ops.
MEet your strategist
This isn't theory. It's 20+ years of high-stakes customer ops experience applied.
Hi, I'm Simmelle Zane
I help mid-sized businesses simplify customer operations, reduce costs, and deploy AI that actually gets used. With a background leading global CX strategy at companies like Apple and Adobe, I now work with founders and ops leaders who want results—not more tech noise.
I built this advisory firm to bridge the gap between vision and execution, helping teams move fast without breaking what’s working.
If you’re under pressure to improve CX or reduce churn, you don’t need another tool. You need a clear, smart plan. That’s what I build—with you.
Founder, ParkWest AI | Certified AI Strategist
Ready to Build Your Business Roadmap?
Your first pilot or solution could be live in 8 weeks. Start today.